STRUCTURE

MODULE 1
CONTEXT

Political & Legislative context.... Consumption. Liberalisation
Economic context....Consumer Spending
Social context...Expectation. Environmental awareness
Technological context....Connectivity. Mobility. E-Commerce

 1 hour

MODULE 2
CONSUMERS

Expenditure...Changing patterns.Disposable income.Discretionary spending
Behaviour...Culture.Fashion.Things
Expectation...Service. Ethics.
Awareness... Environment. Brand. Value

 1 hour

MODULE 3
RETAILERS

 Globalisation... Supply chains
Brand development... Values. Culture
Efficiency... Integration
Expectation... Growth. Property		 1.5 hours
MODULE 4
CONSUMER FUTURES

Older... Grey money
Richer?... Polarisation.
More discriminating?... Quality. Experience
Mobile?... Spread of expenditure

1.5 hours
MODULE 5
RETAIL FUTURES

Brand... Belief.
Service... Culture
Green... Sustainability
Virtual... Time poverty. Added value

 1 hour

 
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